Peugeot appoints CMW to integrated fleet business account

by Matt Williams, Campaign 07-Jan-09, 09:30

LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW, following a five-way pitch against undisclosed agencies.

CMW will be responsible for providing business-to-business marketing campaigns for Peugeot's entire range of fleet services, with the first work expected to break in March.

The brief will also encompass strategy development and data and customer journey analysis.

There was no incumbent on the account.

CMW already holds an existing relationship with Peugeot, having handled the car manufacturer's direct marketing business since 2005.

In May 2008, the agency created a number of mail packs to help launch Peugeot's new range of light commercial vehicles.

The appointment of CMW comes just days after the car manufacturer awarded the above-the-line account for its dealership network to Euro RSCG, following a six-way pitch.