The Sun backs cheap holiday promotion with TV campaign

by Sarah Johnson, marketingmagazine.co.uk 07-Jan-09, 12:39

LONDON - The Sun newspaper is highlighting family life with a new holiday campaign.

 

The Sun is supporting its holidays for £9.50 offer through a TV, radio and press campaign created by brothers and sisters.

The TV ad opens with an excited family getting ready for a day at the beach. They join other holidaymakers in building a huge sandcastle, with everyone working together to make sure it is a success. 

The 30 second ad features the strap-line ‘a lot of holiday for as little as £9.50'.

 

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