Work Club picks up Oakley creative account

by Darren Davidson, Brand Republic 08-Jan-09, 10:30

LONDON - Oakley UK, the sportswear brand, has appointed London-based creative agency Work Club after a competitive pitch to oversee a men's lifestyle project in the UK market.

The press, online and retail campaign will support Oakley's "Square O" sunglass collection in a bid to drive sales in opticians and sunglass specialty stores in the UK.

In 2009, Oakley UK is planning initiatives with Olympic champions Victoria Pendleton and Chris Hoy, golfer Ian Poulter and England cricketer Kevin Pietersen.

Headquartered in Hertfordshire, Oakley UK plans to relocate its marketing department and showroom to the Tea Building in Shoreditch, East London, in the early part of this year.