John Lewis shortlist agencies for new customer title
LONDON - John Lewis has shortlisted John Brown, Haymarket and Seven Squared to pitch for its customer magazine account.
The pitch is being overseen by Miranda Goodenough, head of direct marketing for John Lewis. The brief is to create a branded magazine to replace Source, which is currently published by John Brown.
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The retailer expects to appoint an agency by the end of February with a view to launch the title between September and October this year.
According to Goodenough the retailer believed the magazine would become an ‘even more powerful asset' if it became a John Lewis magazine.
The retailer's agency arrangements for its catalogues and direct marketing accounts are unaffected by the review.
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