Walkers crisp competition results in a million entries and six new flavours

by Gemma Charles, marketingmagazine.co.uk 09-Jan-09, 09:45

LONDON - Walkers has unveiled a range of bizarre flavoured crisps, including chilli and chocolate, onion bhaji and Cajun squirrel, as part of its competition to find a new flavour.

The crisp company launched its Do Us A Flavour campaign last July, which challenged members of the public to think up a unique flavour of crisp.

Fish and chips, crispy duck and hoi sin, and builder's breakfast have also made the finals of the public search. Chef Heston Blumenthal and a judging panel picked the top six flavours entries from more than one million entries. The crisps can be bought from all supermarkets until May, either individually or in a multipack containing all six flavours.

Votes cast on the Walkers website between now and May 1 will decide which flavour stays permanently on sale, and the creator will win £50,000, on top of the £10,000 that each finalist has already received. One per cent of profits from all future sales will also be handed to the winner.