Metropolitan Police awards knife task to AMV BBDO
LONDON - Metropolitan Police Service has appointed Abbot Mead Vickers BBDO to handle its advertising account.
The appointment, which comes into effect in April, follows a three-way pitch that also included Golley Slater and incumbent agency MCBD which has handled the account for the last five years. The pitch process was managed by the COI.
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Campaign issues will cover knife crime, terrorism and the Safer Neighbourhoods programme.
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