Bauer supports Yours magazine with TV campaign

by Sarah Johnson, marketingmagazine.co.uk 12-Jan-09, 10:00

LONDON - Women's lifestyle fortnightly 'Yours', published by Bauer Media, is launching a TV campaign targeting women over the age of 55.

The campaign will run from January 12 in three ten-second executions that will be repeated across 2009.

The ads were created by agency Hooper Galton. They profile three ordinary women in their sixties who have led rich and varied lives. Personal photos are used to map key moments from their lifetimes.

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