Asda advertises store locations on satnavs

by Fiona Ramsay, marketingmagazine.co.uk 12-Jan-09, 14:55

LONDON - Asda is promoting its UK stores with a new service that places its logo where its stores are located on satnav maps.

As the supermarket tries to drive cash-strapped consumers into stores, it has signed up to Navteq's navigation service, which allows Asda to provide people with store information on a branded map.

Asda said the maps work as a cost-effective advertising platform for the supermarket, as they reach users ‘at the moment they are ready to make a purchase'.

Navteq claims people prefer to see brand logos on the map rather than generic icons and 62% of navigation system owners drive to the businesses that they look up on their navigation devices. It allows banks, coffee shops, petrol stations, grocery stores, hotels, chemists, restaurants and other retailers to advertise their services on Navteq maps.