Cadbury Creme Egg launches touchscreen bus shelter game

by Staff, Campaign 13-Jan-09, 10:10

LONDON - Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

The agency, which released new TV ads for the brand at Christmas, has created a game which turns the shelters into touch-screen fairground stalls.

Travellers must bash as many digital falling eggs as possible in 20 seconds, in order to release their goo.

The new interactive ads will appear at bus shelters in London, Birmingham, Glasgow, Manchester, Nottingham, Sheffield and York.

All media for the campaign has been planned and bought by PHD.

Comments

Art Garfunkel - 13/01/2009

This looks great. I want to have a go...

Christine - 13/01/2009

This is a great idea but I do wonder how long they will last since many bus shelters get smashed in and the glass broken... hope they didn't cost too much.

Gareth Parker - 14/01/2009

i've seen some wacky digital ads on a couple of bus stops around Holborn and Tottenham Court Road Electric avenue frequently so im sure it is safe, i doubt you willl see this type of thing in hackney in one piece though! Makes it fun that you can play with it waiting for the bus. FANTASTIC!