News of the World backs 'Life on Mars' giveaway with TV ads
LONDON - News of the World is launching a promotion giving away the first series of the drama 'Life on Mars' on DVD.
The promotion will run for eight weeks and will be supported with TV and press ads.
The 30 second spot ad, created by agency brothers and sisters, is a tongue-in-cheek interpretation of the popular series based around a detective who wakes from an accident to find himself in 1973.
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Life on Mars DVD giveaway
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