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EMI signs with Muzu.tv
LONDON - EMI Music has signed a video licensing deal with new music TV website and distribution platform Muzu.TV, which will give users free access to more than 5,000 videos from bands including ColdPlay, Beastie Boys and Iron Maiden.
EMI Music joins the ranks of Sony BMG, Ministry of Sound, and hundreds of indies including Skint Loaded, SPV, Armada and Ninja Tune, and broadcasters like ITN, which have already signed deals with Muzu.tv.
Muzu.tv allows fans to create, watch and share music video playlists. There is access to thousands of hours of diverse music video content ranging from gigs to back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like Channel 4's 'The Tube'.
Ian Whitfield, vice president digital business development at EMI Music, said: "EMI Music's mission is to bring artists and fans together and create value wherever music is experienced.
"Muzu.tv has shown that they are creating a destination that is appealing to fans and will drive a new revenue stream in the UK and Ireland for our artists and their great video content."
Ciaran Bollard, Muzu.tv co-founder and director of business development, said: "It is an exciting time for us at Muzu.TV, opening the site globally, and adding some of the world's biggest artists to the music video catalogue through the agreement with EMI.
"Muzu.tv is well on its way to becoming the de facto source for fans accessing music video while generating money for labels and bands when their video is accessed on or off the Muzu.TV service."
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