Norwich Union marketing director explains name change in video blog

by Ed Kemp, marketingmagazine.co.uk 15-Jan-09, 09:55

LONDON - Norwich Union, soon to be Aviva, is launching its first ever video blog, starring its sales and marketing director John Kitson.

The blog, which targets insurance brokers, was developed by Chemistry and will support the companies re-brand from Norwich Union to Aviva from 1 June.

Readers of Insurance Times will be able to watch Kitson's blog in which he will talk about his journey managing the name change from Norwich Union to Aviva.

Brokers will be able to make written posts about the blog, which will also be promoted through the Insurance Times website.

Norwich Union is currently running a major above-the-line marketing campaign to promote the name change to Aviva which the company uses in most territories around the world.

The ad features celebrities, such as Bruce Willis and Ringo Star, who have changed their names.

To watch the blog visit http://www.insurancetimes.co.uk/thejohnkitsonblog

Comments

Carolina Giordano - 15/01/2009

The blog URL is not working...

Jonathan Harris - 15/01/2009

Haha, that's funny....but not in a good way :-\( Shocking acting, stay behind your desk mate.

Andy Knell - 15/01/2009

Is this a response to our recent blog beating of the Aviva TV ad...?

John Gibbard - 15/01/2009

I'm not a big fan of Mr. Kitson \(http://ccgi.amorgos.plus.com/blog/2008/04/29/aviva-ditches-norwich-supports-norwich-city/) but this B2B activity is lazy, incredibly poorly executed and criminally unfunny. What a contrast to that big budget AMV BBDO brand activity, it's barely conceivable that both of these pieces of work would have been signed off by the same man.

George Nimeh - 15/01/2009

Wow, talk about an ego boost project. What a complete and utter waste of time and budget. Embarassing. FAIL FAIL FAIL http://www.i-boy.com/weblog/2009/01/aviva-worst-campaign-on-tv.html ~G~