Pepsi launches Barack Obama inauguration campaign
LONDON - Pepsi has launched a US ad campaign to celebrate the inauguration of Barack Obama as US president.
The soft drink giant has produced posters, which are currently plastered all over New York, Los Angeles and Washington DC.
Its TV spot continues the theme of the posters, using mnemonics to outline a message of hope. Barack Obama is set to become the first black president in US history at his inauguration on Wednesday.
ADVERTISEMENT
The current ads are the second phase of Pepsi’s Wordplay campaign, which launched in the New Year.
Credits - TV
Project
Worldplay - Inauguration
Client
Pepsi
Brief
Celebrate the inauguration of Barack Obama as US president
Creative agency
TBWA\Chiat\Day
Art directors
Scott Brown/LoriMcMichael, Mark Gardner, Lauren Hartstone, Stan Lim
Producers
Wendy Gardner, Steiner Kierce
Editor
Creative director ?Joe Shands, Brett Craig?Billy Sacdalan
Animation
Laura Panella
Post-producer
Christy Pacheco
Pepsi...Barack Obama celebration campaign
Tags
- FMCG |
- B to B |
- Central Government |
- United States |
- Public Sector |
- North America |
- Drink |
- Advertising
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments
Gav S - 19/01/2009
Online element of this campaign is pretty cool - users with a webcam can record video messages directly within the ad banner. Then they get vetted before appearing on Youtube and Refresh Everything \(a Pepsi microsite)...
I am Fartacus! - 19/01/2009
new can design is great. far better than the 'how much can we fir on a can' design we have over here
Rob Mortimer - 19/01/2009
The can is almost as good as coke's re-introduced minimal design
Digital Fly - 27/01/2009
Quite dissapointing I would say… No substance at all in the design….no creative effort invloved!