Mindshare lures Rangers' chief

by Arif Durrani, mediaweek.co.uk 20-Jan-09, 07:30

LONDON - Mindshare has lured Glasgow Rangers' commercial chief, Stuart Cain, into the media fray to take a lead role in the agency's sports sponsorship strategy.

As a partner in the agency's creative thinking Invention hub, Cain's primary role will be to apply his sports marketing expertise to develop strategy on Castrol's sponsorship of the 2010 FIFA World Cup.

He will also help develop all sports and entertainment offerings across the WPP-owned network, working in partnership with Mindshare's Invention leader, Sean Jefferson.

Prior to his tenure at Rangers, Cain was director of sales and marketing at Wolverhampton Wanderers FC and, before that, director of media at Molson Coors Brewers.

Jefferson hailed the appointment an "outstanding hire", bringing notable experience in sports marketing, music, content and media.

He added: "Welcoming someone of Stuart's calibre to the team is a clear indication of the talent we can attract and our ability to service clients in specialist areas, backed by market-leading commercial and marketing expertise."

Mindshare has serviced Castrol's media needs since 2001 and the company is committed to be a key sponsor of the FIFA World Cups and FIFA Confederations Cups until 2014.