Diet Coke to launch cash prize promotion around Duffy campaign

by James Quilter, Promotions & Incentives 20-Jan-09, 12:15

LONDON - Diet Coke is launching an on-pack promotion offering cash as part of its upcoming ad campaign featuring pop-songstress Duffy.

The promotion offers customers who purchase 330ml and 500ml bottles the chance to win £10,000 every day throughout February.

Consumers can enter the competition by inputing an on-pack code via text or through the website for Coca-Cola’s online loyalty scheme Coke Zone.

The advertising campaign featuring Duffy is geared towards the brand’s core female market and will run across Europe.

Coca-Cola said the campaign ‘will focus on the pressures facing 21st Century women’. According to the brand, this will be the biggest push behind Diet Coke in 15 years.