TBWA skips through time in new US Pepsi spot

by Staff, Campaign 20-Jan-09, 14:10

LONDON - TBWA\Chiat\Day has produced a spectacular new Pepsi ad for the US market, showing the drink being enjoyed at different times throughout its history.

The ad moves from the turn of the last century, through the 20s, World War Two and the flower power era, finishing at a modern rock gig.

The ad is backed by a remixed version of The Who's My Generation, which subtly changes to reflect the ages shown in the spot.

The ad, which has 30- and 60-second executions, broke in the US on Saturday.

Credits

Project
Pass
Client
Pepsi
Brief
Promote Pepsi of the choice of the younger generation
Creative agency
TBWA\Chiat\Day
Creative directors
Brett Craig/Joe Shands
Art director
Xanthe Hohalek
Copywriters
Melissa Pipeling/Michelle Lewis
Production company
MJZ
Director
Dante Ariola

Comments

- 20/01/2009

Does he have to have a can in his hand as he goes through the Berlin wall? I can imagine the shoot. Client has insisted that the lad have a can. But but but...

Andrew Chapman - 20/01/2009

Yeah, the Berlin wall shot seems very heavy handed, and rather naff, a client must have demanded it. What is it at the mo with passage through time brand ads, Hovis is better than this though.