Model roughs up boyfriend in racy Agent Provocateur ad

by Nikki Sandison, Brand Republic 22-Jan-09, 09:20

LONDON - Burberry model Rosie Huntington-Whiteley thumps her boyfriend in a steamy Agent Provocateur film to remind men not to forget Valentine's Day.

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The racy ad from Agent Provocateur, called "Love me tender ... or else!", appears on the lingerie brand's website to promote its range as an ideal Valentine's Day gift.

After finding out that her boyfriend has to work late on Valentine's Day, model of the moment  Huntington-Whiteley storms over to his office dressed only in Agent Provocateur underwear and a trench coat to teach him a lesson.

Huntington-Whiteley, who is dating Rolling Stone Ronnie Wood's son Tyrone, has also modelled for Burberry and Victoria's Secret, as well as gracing the cover of Vogue last year.

The 21-year-old has been hailed as the new Kate Moss, who also modelled for Agent Provocateur, and she replaced Agyness Deyn last year as the star of Burberry's autumn/winter ads.

She posed with actor Sam Riley, who played the lead role of Ian Curtis in the film 'Control', a biopic about the lead singer of the 1970s post-punk band Joy Division.

Huntington-Whiteley follows in the footsteps of Peaches Geldof, who appeared in a gothic witch-themed print and digital campaign for Agent Provocateur last year.

Geldof posed with her friend Daisy Lowe in the ads dressed as a priestess in suspenders.

The second part of the campaign featured model Alice Dellal swinging from a chandelier and Pixie Geldof and Helena Christensen in a food fight.

 

Comments

harry fowler

harry fowler - 22/01/2009

A scantily clad young lady and violence towards men over what? Hallmark and Interflora day. I cannot condone this advert and shall be reporting it at once to the ASA ;-)

 
 
 
Jason Edge

Jason Edge - 22/01/2009

.......and if she was to let me down on Valentines Day would it work the other way around?

 
 
 
Natalie Prout

Natalie Prout - 22/01/2009

Harry don't be so unromantic!

 
 
 
Lindsay Davies

Lindsay Davies - 22/01/2009

Quite rightly so Harry. Equality and all that. Although think I'll be sending that ad on with sizing and promises of re-enactment, sure thing for new underwear. Not that I condone exploitation & violence either but a little domination is surely ok ;)

 
 
 
A DIAZ

A DIAZ - 22/01/2009

She was probably going mental as he wouldn't share his coke with her

 
 
 
Ad- Dick

Ad- Dick - 22/01/2009

It would have been more realistic if she remained silent, sat eating crisps and ignored him.

 
 
 
Noel Bussey

Noel Bussey - 22/01/2009

good ad until the last second then it jsut moves into the realms of fantasy - even blind folded and tied up the guy could have wax off'd that limp wristed - punch out of the way, tsk

 
 
 
Eddie Stalwart

Eddie Stalwart - 22/01/2009

To be the son of a Rolling Stone.

 
 
 
Russell Carter

Russell Carter - 23/01/2009

punch a man in the face because he's forgotten Valentine's Day - fine punch a woman in the face because she's burnt your dinner - not fine damn double standards

 
 
 
Darren Reilly

Darren Reilly - 23/01/2009

Like it like it.. She can punch me anyday!

 
 
 
Charlotte Sweeney

Charlotte Sweeney - 23/01/2009

Exactly! I admit, I haven't seen all of the ad yet but I think she looks great in Agent Provocateur. I saw some raunchy stills at shortlist.com and she is just doing what she does best

 
 
 
charlie robertson

charlie robertson - 25/01/2009

loved it - didn't need the end scenes post the punch to my mind

 
 
 
www.feminineplus.com

www.feminineplus.com - 19/05/2009

Stylish advert and staging... liked it.

 
 
 

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