Model roughs up boyfriend in racy Agent Provocateur ad
LONDON - Burberry model Rosie Huntington-Whiteley thumps her boyfriend in a steamy Agent Provocateur film to remind men not to forget Valentine's Day.
The racy ad from Agent Provocateur, called "Love me tender ... or else!", appears on the lingerie brand's website to promote its range as an ideal Valentine's Day gift.
After finding out that her boyfriend has to work late on Valentine's Day, model of the moment Huntington-Whiteley storms over to his office dressed only in Agent Provocateur underwear and a trench coat to teach him a lesson.
Huntington-Whiteley, who is dating Rolling Stone Ronnie Wood's son Tyrone, has also modelled for Burberry and Victoria's Secret, as well as gracing the cover of Vogue last year.
The 21-year-old has been hailed as the new Kate Moss, who also modelled for Agent Provocateur, and she replaced Agyness Deyn last year as the star of Burberry's autumn/winter ads.
She posed with actor Sam Riley, who played the lead role of Ian Curtis in the film 'Control', a biopic about the lead singer of the 1970s post-punk band Joy Division.
Geldof posed with her friend Daisy Lowe in the ads dressed as a priestess in suspenders.
The second part of the campaign featured model Alice Dellal swinging from a chandelier and Pixie Geldof and Helena Christensen in a food fight.
Agent Provocateur: Rosie Huntington-Whiteley stars in Valentine's day ad
Tags
- Burberry |
- Agyness Deyn |
- Digital |
- Ian Curtis |
- Web |
- Vogue |
- Pixie Geldof |
- Digital Marketing |
- Victoria's Secret |
- Helena Christensen |
- FMCG |
- Rosie Huntington-Whiteley |
- Ronnie Wood |
- Daisy Lowe |
- Agent Provocateur |
- Peaches Geldof |
- Kate Moss |
- Clothing |
- Sam Riley |
- Alice Dellal |
- Advertising



Comments
harry fowler - 22/01/2009
A scantily clad young lady and violence towards men over what? Hallmark and Interflora day. I cannot condone this advert and shall be reporting it at once to the ASA ;-)
Jason Edge - 22/01/2009
.......and if she was to let me down on Valentines Day would it work the other way around?
Natalie Prout - 22/01/2009
Harry don't be so unromantic!
Lindsay Davies - 22/01/2009
Quite rightly so Harry. Equality and all that. Although think I'll be sending that ad on with sizing and promises of re-enactment, sure thing for new underwear. Not that I condone exploitation & violence either but a little domination is surely ok ;)
A DIAZ - 22/01/2009
She was probably going mental as he wouldn't share his coke with her
Ad- Dick - 22/01/2009
It would have been more realistic if she remained silent, sat eating crisps and ignored him.
Noel Bussey - 22/01/2009
good ad until the last second then it jsut moves into the realms of fantasy - even blind folded and tied up the guy could have wax off'd that limp wristed - punch out of the way, tsk
Eddie Stalwart - 22/01/2009
To be the son of a Rolling Stone.
Russell Carter - 23/01/2009
punch a man in the face because he's forgotten Valentine's Day - fine punch a woman in the face because she's burnt your dinner - not fine damn double standards
Darren Reilly - 23/01/2009
Like it like it.. She can punch me anyday!
Charlotte Sweeney - 23/01/2009
Exactly! I admit, I haven't seen all of the ad yet but I think she looks great in Agent Provocateur. I saw some raunchy stills at shortlist.com and she is just doing what she does best
charlie robertson - 25/01/2009
loved it - didn't need the end scenes post the punch to my mind
www.feminineplus.com - 19/05/2009
Stylish advert and staging... liked it.