Model roughs up boyfriend in racy Agent Provocateur ad

The racy ad from Agent Provocateur, called "Love me tender ... or else!", appears on the lingerie brand's website to promote its range as an ideal Valentine's Day gift.

After finding out that her boyfriend has to work late on Valentine's Day, model of the moment  Huntington-Whiteley storms over to his office dressed only in Agent Provocateur underwear and a trench coat to teach him a lesson.

Huntington-Whiteley, who is dating Rolling Stone Ronnie Wood's son Tyrone, has also modelled for Burberry and Victoria's Secret, as well as gracing the cover of Vogue last year.

The 21-year-old has been hailed as the new Kate Moss, who also modelled for Agent Provocateur, and she replaced Agyness Deyn last year as the star of Burberry's autumn/winter ads.

She posed with actor Sam Riley, who played the lead role of Ian Curtis in the film 'Control', a biopic about the lead singer of the 1970s post-punk band Joy Division.

Huntington-Whiteley follows in the footsteps of Peaches Geldof, who appeared in a gothic witch-themed print and digital campaign for Agent Provocateur last year.

Geldof posed with her friend Daisy Lowe in the ads dressed as a priestess in suspenders.

The second part of the campaign featured model Alice Dellal swinging from a chandelier and Pixie Geldof and Helena Christensen in a food fight.