Different River launches in research sector

by Staff, Brand Republic 23-Jan-09, 15:30

LONDON - A new research agency is launching in London called Different River, headed up by founders, Vikki McKeegan and Jo Shaw.

The agency said it will offer clients qualitative research, brand planning and creative thinking.

McKeegan was previously at Drummond Madell, where she worked with clients such as Vodafone, L'Oreal, and IBM.

Shaw is an former account planner and partner at Beagle, qualitative research agency with clients such as Volkswagen, P&G, DSGI and Amnesty International.

Shaw said: "Different River is going to be different. Easily and often said perhaps, but the difference is built in to who we are. You can't lead someone to somewhere you haven't been yourself, and the places we have been are about facing truths, being honest, and understanding the limitless power of the possible.

"Coupled with that is really broad and solid wealth of experience across some of the best brands in the world, all over the world."