Cadbury Dairy Milk launches 'dancing eyebrows' TV ad

by Darren Davidson, Brand Republic 23-Jan-09, 08:30

LONDON - Cadbury Dairy Milk has unveiled the follow-up ad campaign to the 'Gorilla' and 'Airport Trucks' spots with a commercial starring children dancing with their eyebrows.

The 60-second Fallon-created spot, set to an 1980s electro track called "Don't stop the rock" by Freestyle, opens with two siblings sitting in a traditional photographer's studio waiting to have their portrait taken.

When the photographer is called away by a ringing phone, the children break into a choreographed eyebrow dance. The ad breaks tonight live during the 'Celebrity Big Brother' finale on Channel 4.

Chris Willingham, a partner at Fallon said: "Like all good creative ideas nowadays, ‘Eyebrows' will entertain and spark conversation online and offline. It is designed to encourage involvement and imitation."

Phil Rumbol, marketing director for Cadbury, said: "'Eyebrows' marks our third original production following 'Gorilla' and 'Airport Truck' and we're confident it will prove just as popular and raise as many smiles -- but lots more eyebrows.

"Like the other productions, 'Eyebrows' is all about losing yourself and embracing that moment of joy -- except in this case there's a healthy dose of mischief mixed in too."

The confectionary giant said the ad will be supported by a number of activities throughout February and it is also offering consumers the chance to buy branded coffee mugs for £7.99.

Visitors to www.photobox.co.uk will be able to upload a photo of themselves or a friend and add some comedy eyebrows.

Comments

Nick Waddell - 23/01/2009

Dee Mistry - 24/01/2009

What a strange ad! Didn't understand it's relevent even after seeing what it was for. Back to the drawing board me thinks!

charlie robertson - 25/01/2009

Made me giggle. Does it fulfills the brief though? - about losing yourself and embracing that moment of joy I think the campaign needs tightened up. Gorilla works because of the music. Maybe this one needed to be a bit more Bollywood sound to make it even more surreal. I would watch it again - and I think on a bigger screen it would be more comic. As to 'lack of vision' - c'mon - its chocolate - triviality is appropriate

Martin Leguay - 27/01/2009

The ad could be more liberating; it's quirky but doesn't give the same sense of joy you might experience from chocolate. The previous ads made you want to stand up and shout "c'mon! Yeah!" - it's more on the lines of Napoleon Dynamite than The Chariots of Fire.