Helping Hands Home Care appoints Cheeze to paid search account

by Jacquie Bowser, Brand Republic 26-Jan-09, 15:45

LONDON - Helping Hands Home Care, the home care provider, has appointed digital direct agency Cheeze to handle its paid search activity, following a three-way pitch.

Cheeze will audit Helping Hands' current Google Adwords campaign. This will involve testing and expanding keywords and creative for use in a new campaign aimed at driving prospective customer sign up.

A carer recruitment drive campaign will also follow.

Working closely with a yet-to-be appointed web design agency, Cheeze will also conduct an SEO audit, reviewing the sites' links, site structure, content and search engine visibility.

Pete Oxlade, group account director at Cheeze, said: "Whilst the current Google Adwords campaign is getting some good results in terms of recruitment enquiries, there's huge scope now to maximise return and brand awareness with potential customers and staff who are using the channel for their research."

The appointment comes as Helping Hands prepares for the launch of its new website.

Angel Gibbons, Helping Hand's marketing manager, said: "We were very impressed with Cheeze's approach to our brief and they demonstrated a real insight into our industry sector which surpassed their competitors. We're looking forward to seeing a real uplift in enquiries."