Cancer Research UK hunts creative agency

by Becky Wilkerson, marketingmagazine.co.uk 28-Jan-09, 14:20

LONDON - Cancer Research UK is seeking an additional creative agency to help it deliver a high-impact brand advertising campaign this year.

The charity is looking for an agency to build on its successful track record and deepen public understanding of and engagement with the brand to boost income generation.

Cancer Research UK retains Rapp, which handles the charity's direct marketing, Ogilvy, which looks after its breast cancer awareness work and Mediacom, which holds its media planning and buying account.

Cancer Research UK is the world's leading independent organisation dedicated to cancer research. It supports research into all aspects of cancer through the work of more than 4,500 scientists, doctors and nurses.