Film Council launches 'Google for films' search service
LONDON - The UK Film Council has launched FindAnyFilm.com, a film search engine that will enable consumers to find out when, where and how a film is available in the UK across cinema, TV, DVD & Blu-ray sale or rental, download and streaming platforms.
With the aim of encouraging legal downloading of films, the site is being pitched as a ‘Google for films' and is free to use.
FindAnyFilm.com was developed by digital agency Blue Barracuda, which won the brief following a competitive pitch last year. The agency will market the site through a mixture of search, display and industry partnerships.
FindAnyFilm.com contains more than 30,000 unique film records, with 20 genres covering Action, Foreign and Classic to Thriller, Bollywood and Drama, and people can search by inputting a mood, a location or using keywords like ‘fairytale ending'. The site also contains films in different languages ranging from English to Japanese, Hindi, Arabic, French and Cantonese.
Users can click straight through from a chosen film and be taken directly to the cinema or retailer website where they can book a seat at their nearest cinema or buy the film. Other features include trailers for films, details about new and coming soon films and most popular searches.
An ‘Alert Me' feature will automatically alert them when a film becomes available in the UK in their chosen format.
This article was first published on marketingmagazine.co.uk
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