Men's skincare brand Bulldog sponsors David Mitchell's online sketches

by Sarah Johnson, marketingmagazine.co.uk 29-Jan-09, 10:05

LONDON - Bulldog, the natural skincare range for men, has signed up the BAFTA-award-winning comedian David Mitchell for a branded comedy show, hosted by online men's magazine Channel Flip.

The show, called David Mitchell's Soap Box, will consists of three to five minute comedy sets by the Peep Show on a range of subjects from football to personal hygiene. It will run for 20 weeks and is available to download free from a number of sites, including iTunes, FHM and Channel Flip from 6 February.

Bulldog co-founder Simon Duffy said that the show would allow the company to increase brand awareness and interact with its customers, rather than ‘advertise at' them.