Dunnhumby's head of consumer markets quits to join Maximiles UK

by Daniel Farey-Jones, Brand Republic 30-Jan-09, 14:30

LONDON - Guy Keeling has left Dunnhumby to take up the managing director role at Maximiles UK, the European online marketing and loyalty services company behind the ipoints.co.uk coalition loyalty scheme.

Keeling replaces Maximiles UK's chief operating officer Robert Barker, who has left the company to pursue other interests, and will report to Marc Bidou, chairman and chief executive of Maximiles.

At Dunnhumby Keeling was head of consumer markets, working with clients such as Shell and Barclaycard, and a member of the UK board.

He also played a lead role in managing the Tesco Clubcard scheme after joining Dunnhumby in 2005.

Previously he led marketing insight consultancy Numbercraft for four years, where he worked with Sainsbury's to set up Checkout, the precursor to Nectar's current insight offer.

Bidou said: "Guy has an exceptional track record in the loyalty marketplace and in managing and growing businesses."

In addition to ipoints.co.uk Maximiles UK is involved in own-label loyalty programmes, online market research and online direct marketing services.