Euro RSCG ad encourages sexy driving in Peugeot ad

by Kate Nettleton, Campaign 02-Feb-09, 10:10

LONDON - Peugeot is attempting to put the romance back into driving by promoting its 207 and 308 Verve models as the ultimate vehicles to "drive sexy", in a new TV campaign from Euro RSCG.

In the 30-second 308 spot, a woman struts into a Peugeot dealership and explains that she is looking for something "kind of drive sexy", to which the salesman flirtatiously replies with a list of the 308's new features.

In a second ad, featuring the 207 marque, a woman and a guy are seen singing along to Elvis Presley's Suspicious Minds.

Initially, the viewer is led to believe they are in the same car, before it transpires the pair are in separate 207s and are using its Bluetooth hands-free technology to sing together.