Sky Style website relaunches as Life&Style

by Tristan O'Carroll, mediaweek.co.uk 03-Feb-09, 14:20

LONDON - Sky is relaunching its Sky Style website as Life&Style as part of the continued development of the sky.com portal.

The Sky Style site has been updated with a redesign and new logo, plus a new interiors section, At Home, focusing on home furnishings and decoration.

Originally launched on sky.com in December 2007, the updated Sky Style site will feature a revised content line-up, as Sky looks to target a younger demographic in line with its Sky Real Lives Channel.

Life&Style currently attracts more than 180,000 unique visitors per month.

The latest move follows an extensive revamp of the entire Sky.com portal over the past 18 months. The group has sought to offer content and ad opportunities beyond its main sites - Sky News, Sky Sports and Sky One - by developing a series of online destinations around Sky.com, its central portal. These include property, motoring and dating sites.