The World: London - WPP acquires stakes in three comms companies
WPP is expanding its global reach with the announcement of new investments in the US, South Africa and Vietnam.
With Sir Martin Sorrell, WPP's chief executive, insisting marcoms groups
must branch out beyond their traditional expertise, the company has
reached a collaboration agreement with the US web-analytics company
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Omniture, in which it has invested $25 million.
At the same time, it has acquired a 49 per cent stake in The Jupiter
Drawing Room in Johannesburg, Africa's largest independent agency group.
The third deal involves Smart Media, the Vietnamese marketing
communications company, in which WPP is taking a 20 per cent share.
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