WWF debuts Valentine's-themed online activity

by Becky Wilkerson, marketingmagazine.co.uk 06-Feb-09, 11:05

LONDON - WWF has launched a Valentine's-themed online campaign in the UK to encourage people to adopt an Asian elephant as a Valentine's gift.

The Valentine's campaign, which has been created by Kitcatt Nohr Alexander Shaw, will raise funds to conserve the endangered Asian elephant and its habitat, within the wider context of WWF's work. The ads will air on various web portals and drive would-be adopters to the WWF site.

Those who sign up to the initiative will be asked to donate a minimum of £3 a month. In return, they will receive a comprehensive adoption pack which includes a soft toy, a fact booklet about the adopted animal and regular updates about WWF and the adopted animal over the course of the year.

WWF works to ensure a healthy future for people, species and their habitats, addressing global threats like climate change and environmental degradation.