Agent Provocateur embraces social media with Twitter launch

by Sarah Crawley-Boevey, Brand Republic 09-Feb-09, 10:40

LONDON - Lingerie brand Agent Provocateur has launched an online social media campaign to promote its Hello Agent Provocateur blog using Facebook, Flickr and Twitter.

HelloAgentProvocateur.com was created by StrawberryFrog and includes blog posts, updates and news revolving around relationships, romance, men and women as well as Agent Provocateur promotional work.

Reviews of the latest chick flicks, results of romance-themed surveys and the history of the bra are all included in regular updates which also allow readers to comment.

Originating in the US, the website's launch coincides with a steamy new ad campaign designed to remind men to remember Valentine's Day.

With the slogan 'Love me tender… or else!', the ad is appearing on the company's website as well as the new HelloAgentProvocateur.com blog page.

Both campaigns come as UK-based private equity house 3i hosts a men-only party in collaboration with Agent Provocateur, inviting London's bankers to a preview of the lingerie brand's latest lines over drinks and canapes.

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