Pepsi Raw to launch with tagline 'Natural born cola'

by Joe Thomas, marketingmagazine.co.uk 10-Feb-09, 06:30

LONDON - Pepsi will support the imminent roll-out of its Pepsi Raw variant with the tagline, 'Natural born cola'.

The cola is made with ingredients from natural sources and contains no artificial sweeteners, flavours, colours or preservatives. It will be introduced to stores from this month and will be available in 250ml cans. It is understood that high-street retailer WH Smith will place the drink and tagline-imprinted props in its window displays.

Pepsi Raw, the third variant in Pepsi's cola range, is the first to be added since the launch of Pepsi Max in the UK in 1993. It has been available in UK pubs and bars since the start of 2008.