Tommy Hilfiger celebrates American cities in global ad drive

The 'American Stories' campaign, created by Tommy Hilfiger's internal creative team and Radical Media, spans print, out-of-home and online.

The creative is set against the backdrop of American cities in contrast to the natural American landscapes that were central to the brand's global ad creative in past seasons.

The first series of ads for the Spring/Summer collection celebrates Los Angeles, reflecting its soul and spirit as interpreted by Tommy Hilfiger.

It aims to pay tribute to Hollywood's golden era by following different characters at work and play to create the look and feel of a film-strip narrative.

The scenes are staged at familiar locations including an actor's trailer at Paradise Cove in Malibu, the exterior of a Beverly Hills villa, cruising Sunset Strip, and against the backdrop of the Griffith Park Observatory.

Designer Tommy Hilfiger said: "This is a season of renewed excitement and optimism for what America represents. American Stories incorporates my favourite aspects of each city and the people that make them distinctive."

The new Tommy.com global brand marketing website has been designed to play an increasingly significant role in portraying ad campaigns, beginning with "American Stories".

The site extends the campaign storyline to the web and includes original content such as the first Cityguide, a digital guide including Tommy Hilfiger's favourite ways to experience each American city, which will also feature a mobile application.

The print campaign breaks worldwide in key fashion publications including Vogue, Elle, GQ, and Vanity Fair and will continue to run throughout the spring season.

Outdoor campaigns are also planned in London, Milan, Munich and Amsterdam.