Asda joins Incpen to help tackle packaging waste

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The supermarket, which claims to have reduced packaging on its own label products by 25% in the last 12 months, will pool its operational knowledge with material suppliers, packaging manufacturers and other retailers of packaged goods from across the globe, in a bid to minimise the environmental impact of the product supply chain.

By working with other companies under Incpen's guidance, Asda hopes the industry can implement cross-sector improvements to help reduce consumption and keep costs to a minimum.

The supermarket said that this will enable it to pass on savings by lowering prices so that its customers can afford to live a more sustainable lifestyle.

Shane Monkman, Asda's packaging buyer, said: "By pooling our resources in a forum dedicated to packaging, we can help pioneer new technologies which will ultimately help our customers reduce the amount of packaging and food waste they throw away -- helping them save money in the process."