Aer Lingus to sponsor the Capital FM Breakfast Show

by Emma Barnett, mediaweek.co.uk 11-Feb-09, 15:25

LONDON - Aer Lingus, the low-cost Irish airline, is the new sponsor of the 95.8 Capital FM Breakfast Show with Jonny Vaughan and Lisa Snowdon, in a six-month deal worth £800,000.

The deal begins on 3 March and has been negotiated through MediaVest. The multimedia sponsorship will include podcast sponsorship, online and on-air competition to engage with 95.8 Capital FM's listeners.

Aer Lingus has opened up new routes from Gatwick to European destinations such as Faro, Munich and Nice. The partnership with 95.8 Capital FM is intended to ensure Aer Lingus is connected with London to build awareness of its expanding proposition.

The breakfast show is currently sponsored by EasyJet, in a two-month deal ending on 27 February. The show previously had a six-month gap without a sponsor.