Toluna announces 70% rise in revenue

by Staff, Brand Republic 13-Feb-09, 14:55

LONDON - Online panels provider Toluna has notched up a 70% increase in revenue to £21m for the year ended December 31.

Toluna said the rise was largely due to strong trading in the second half of the year. It is the company's fourth succesive year of growth in sales and profit.

Operating profit also increased by 60% to £5m and revenue growth, excluding the acquisition of data collection specialist Common Knowledge, was 34%.

The company said it had continued its expansion plan throughout 2008 and now operated in 30 countries comprising more than 2.65m panel members. Its online panel toluna.com has been rolled out to France, Germany, Spain, Italy and the Netherlands.

Frederic-Charles Petit, Toluna chief executive, said: "2008 was a year of expansion both geographically, in extending the reach and depth of our toluna.com panel communities, and in technological innovation."

"While the economic downturn makes us cautious to extrapolate, we believe that fundamentally the way that market research is produced and used is changing dramatically and that Toluna is well positioned to benefit from these changes."