Muller hires VCCP for rice task

by Gemma Charles, marketingmagazine.co.uk 18-Feb-09, 08:30

LONDON - Muller has appointed VCCP to the £4 million Muller Rice ad account without a pitch.

This is the second piece of business that Muller has taken from TBWA\London which was previously the sole agency on the £14m account.

VCCP picked up its first piece of Muller business in January when it won the Muller Fruit Corners account after a pitch against and The Red Brick Road. TBWA will continue to work on the remaining Muller brands, including Müller Vitality and Müller Desserts.