The Brand Union wins global financial account

by Daniel Farey-Jones, Brand Republic 18-Feb-09, 14:00

LONDON - The Brand Union has won the task of providing new branding for the enlarged Bank of America following its acquisition of investment bank Merrill Lynch in September 2008.

Bank of America held a pitch, which was contested by Lippincott and Interbrand, for the project, which will be serviced globally, with delivery from both The Brand Union's London and New York offices.

The Brand Union already had an existing relationship with Bank of America and created its original identity in 1998.

Crispin Jameson, worldwide chief strategy officer at The Brand Union and WPP team leader for Bank of America, said: "Brands of this stature and complexity require careful handling.

"We are delighted to have been asked to support them in creating a new entity that is greater than the sum of its parts."