Amnesty International debuts Tube campaign highlighting rape

by Becky Wilkerson, marketingmagazine.co.uk 23-Feb-09, 10:45

LONDON - Amnesty international has launched a two-week poster campaign on the London Underground to boost awareness of the use of sexual violence as a weapon of war.

The Tube posters feature a bullet with the tagline ‘Rape is cheaper than bullets'. They are intended to provoke Tube travellers to text the human rights charity to find out more about its work in protecting women and girls from violence during conflicts around the globe.

The ads, which were jointly created by Amnesty International and its creative design agency Different Kettle, are part of the organisation's ‘Stop violence against women' activity and, in particular, its global campaign to ensure women and girls' needs and rights are upheld during times of conflict as well as peace and reconstruction.

The ads will appear across the London Underground until 11 March and will coincide with International Women's Day on 8 March.

Amnesty International campaigns for internationally recognised human rights for all. It has more than 2.2m members and subscribers in more than 150 countries and regions.

Comments

al fox - 23/02/2009

Lots of unstable, dangerous individuals travel on the tube - and lots of women alone. Seems to me that this ad will put rape in the minds of said unstable individuals - who are looking across the tube at lone women. That's what advertising does. And not everyone thinks in the "right way". Has anyone stopped to think this one through? Also, not the best ad to try and explain to an inquisitive young child is it?