Ryanair aims to boost ad sales from website
LONDON - Budget airline Ryanair is pledging to keep customer fares down by boosting its online ad sales on its website.
Ryanair has launched a revamped www.ryanair.com and outsourced ad sales to agency Ad2one to generate advertising income from the five billion page impressions that Ryanair.com delivers annually.
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Nearly all of Ryanair's flights are booked online, which the airline plans to use to bring in advertising from non-travel and FMCG brands.
The ad sales deal will cover the UK before its expansion to the rest of Europe.
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