Myvideorights.com signs content deal with Target Entertainment

by Ben Bold, Brand Republic 25-Feb-09, 11:00

LONDON - Myvideorights.com, the online video distribution firm backed by former Endemol chief Peter Bazalgette and ex-Sun editor Kelvin MacKenzie, has signed a two-year distribution deal with Target Entertainment.

The deal gives Myvideorights the rights to distribute and generate revenue from 17 series of short-form content through deals with digital video publishers.

Target Entertainment titles to be handled by the firm include animations 'BroTown' and 'Pond Life', and content from a range of documentaries and stand-up comedians.

Myvideorights will market the programmes to digital publishers who want to carry the content and sell advertising around it.

The firm has existing deals with distribution and production companies including Eagle Rock Entertainment, ESPN International, Zodiak and The Onion News Network. It has also signed agreements with digital publishers including YouTube, Blinkx and Telegraph.co.uk.

Jane Dockery, Target Entertainment's director of sales and programming, said: "Myvideorights will enable Target to reach an even broader client base of digital video publishers for our short-form content, which will provide our producers with new revenue streams too."