ZooQoo.com launches user-generated quiz game

by Jacquie Bowser, Brand Republic 26-Feb-09, 12:05

LONDON - Multimedia publisher Zoo Qoo has launched a Flash-based user-generated quiz game called PixelZoo as part of a brand awareness campaign designed to attract new users.

PixelZoo, created by digital agency Kerb, allows users to customise their own quiz games using images that they have developed themselves.

The game, which goes live today, features animated characters called Zookons that roam the Zoo Qoo website.

Players have only a few seconds to identify a pixelated image as it resolves into a clear picture before one of their Zookon avatars is crushed to death.

Users can increase their chances of success in the game by reducing the number of options, getting hints or skipping questions using various lifelines.

PixelZoo will be hosted by ZooQoo.com and Kerb will also be seeding it to third-party sites.

Zoo Qoo, which allows users to upload creative content for free to be rated and reviewed by other users, is hoping the game draws its target audience, men and women aged 18-35 with an interest in creativity, to the website.

Users who upload content onto Zoo Qoo have the choice of selling their work for a small commission fee.

Jim McNiven, managing director of Kerb, said: "We wanted to reflect Zoo Qoo's commitment to nurturing a community of bright young talents across a wide range of creative disciplines with PixelZoo, which is a fast, funny and addictive game that Zoo Qoo's community can develop easily with their own content."