Frijj 'Run Granny Run' by Grey London
Grey London has developed a marketing campaign for Dairy Crest's flavoured milk drink brand Frijj.
The campaign, aimed at Frijj's core consumer base of 16- to 24-year-old males, is accompanied by the strapline, "the thicker, the slower, the better".
ADVERTISEMENT
The campaign includes a series of viral ads which focus on Frijj's unique thickness in a humorous spoof of a 1950s horror/disaster movie.
The agency has also credited a dedicated website.
Related Creative
Tags
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments