Volkswagen 'Timeless classic' by DMG

_Campaign Work 26-Feb-09, 13:54

DMG (Dynamic Marketing Group), China's largest independent advertising group, has created an integrated campaign for Volkswagen's New Beetle, which reinforces the automotive icon's classic status.

Running nationwide, this campaign promotes the New Beetle as the ultimate fashion statement.

Targeting a 30-plus age group who are individualistic, fashion savvy and hip, the integrated online, print and experiential campaign emphasise the car's elegant, timeless design through print, online, experiential and a unique collectors' book.