Ann Summers launches virtual catwalk
LONDON - Ann Summers and Knickerbox have launched virtual catwalks on their websites that allow users to watch live models showcasing the brands' lingerie items.
With zoom in, walk forward and turn around features, the virtual catwalk gives the user complete control.
The zoom option allows customers to inspect the design and fit of the garments at every angle.
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Customers can then purchase the lingerie items directly from the websites.
The virtual catwalk follows the launch of Ann Summers' and Knickerbox's spring/summer 2009 collections.
Ann Summers: launching virtual catwalk
Tags
- FMCG |
- Digital |
- Web |
- Ann Summers |
- Clothing |
- Retail/Wholesale
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