Cadbury adds games to Creme Egg microsite

by Fiona Ramsay, marketingmagazine.co.uk 27-Feb-09, 11:30

LONDON - Cadbury is backing its current pre-Easter Creme Egg campaign with a new online game called The Great Eggscape on its dedicated microsite.

Alongside the TV campaign ‘Here today, goo tomorrow', Creme Egg is counting down the days until Easter with games and competitions on its website - www.cremeegg.co.uk.

In the new game, the central character is Sir Eggbert Shellby who is chief curator at the Museum of Eggs. Eggbert Shelby is a collector of rare eggs and for this reason Creme Eggs, which are only available from January until Easter, are a highly prized item.

The game, created by agency CMW, is built on four levels, where players are tasked with setting the eggs free so they can fulfil their gooey destiny. However, with marauding security robots, deadly lasers and the professor watching carefully over the imprisoned eggs, players are in for a tough time to set them free.

Comments

Victor Guillen - 28/02/2009

Former Cadbury-Schweppes switch to Cadbury and Dr. Pepper-Snapple.Today Cadbury is focused on confectionery business only.There are major players in this sector as Nestlé,Mars,Hershey,Ferrero,Lotte,Arcor and Perfetti-Van Melle.Here in South America Cadbury most importants brands are: Chicletes,Halls,Dairy Milk,Beldent,Trident and Bubbaloo.