Bebo pays fans to rate and review music

marketingmagazine.co.uk 02-Mar-09, 12:30

LONDON - Bebo users are to be paid for music reviews, as part of a new partnership between the social networking site and Slicethepie, the financing platform for recording artists.

The new service will enable Bebo's community to take on the A&R (artists and repertoire) role, earning money by reviewing tracks, spotting new talent and ensuring the best artists get put forward for financing.

People who participate in the review and rating process will be paid for every review left. The better they are at reviewing, the more they will be paid per review and the more influence they will have in advancing the career of the artist they are reviewing.

Bebo expects one artist a month will be financed as a result of the partnership. On top of the £15,000 raised from music fans to record an album, Bebo will provide every financed artist with a promotional package to launch their music.

Bebo music fans can directly invest in the artists in return for a copy of the completed album, their name on the album sleeve and a share in the financial returns from album and single sales.

The partnership also lets Bebo promote new music to its users based on who they are, what they like and what their friends like.