Cadbury Caramel rabbit returns with more curves and make-up
LONDON - Cadbury is bringing back its Cadbury Caramel rabbit for a £1.2m press and outdoor advertising campaign.
The animated rabbit has not featured in advertising for eight years. The look of the rabbit, in the ads which break this month, has been updated for 2009. The rabbit is curvier and is now wearing make-up. The strapline is ‘Still got it'.
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The move coincides with a packaging redesign aimed at making the product more upmarket.
It retains its yellow and purple colour scheme but features more flowing lines which Cadbury claims will more clearly communicate the softness of the caramel.
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Comments
Ben Southgate - 02/03/2009
Which of course brings to mind the question "Jessica Rabbit or Caramel Rabbit?" Tricky, very tricky.
Victor Houghton - 02/03/2009
Neither. Penelope Pitstop.
jezwaspsrule - 02/03/2009
Caramel Rabbit has got a cute little scut
dano - 02/03/2009
Wilma flintstone over all of them. Just hearing the opening credits to the flintstones give me a stonk on.
Richard Hayter - 02/03/2009
I preferred Betty Rubble. She's a brunette.
gotnoteef - 03/03/2009
dano - that's just plain wrong
David Bowie - 09/03/2009
i had something for the chick from inspector gadget