Ads coming to Twitter with Adjix platform

by Staff, Brand Republic 04-Mar-09, 11:35

LONDON - Advertising network Adjix has launched a new platform that allows text ads to be embedded within Twitter "tweets".

Read Gordon's Republic blog post - Twitter investor explains how the service will succeed

Advertisements will appear at the end of Twitter posts, or "tweets" from specific users, who are paid in return for choosing to carry them on their messages.

According to Adjix, advertisers are able to set the price they are willing to pay for an ad and control under which Twitter user the ad appears, with geographic and demographic targeting.

Joe Moreno, Adjix founder, said: "This new ad format will be a great way for Twitter users to earn additional revenue, and its unobtrusive format won't annoy recipients, like some other Twitter ad programmes."

Read Dan Dehul's post cnnbrk tops Twitter power list but CNN can't compete