TNT beats Royal Mail in business 'Superbrands' league

by Nikki Sandison, Marketing Direct 04-Mar-09, 08:00

LONDON - TNT has been classed a top 100 Business Superbrand ahead of rival Royal Mail in a YouGov survey, having risen 31 places in the league table since last year.

The survey of the UK's strongest B2B brands for 2009 was commissioned by Business Superbrands UK and canvassed the views of more than 1500 business professionals.

TNT ranked 87th ahead of its leading competitor in the UK postal market Royal Mail, which came in at number 99.

The ranking comes as TNT Post, the UK mailing arm of global parent company TNT, celebrates its fifth anniversary of becoming a downstream access provider in the UK mail market.

In the last 12 months, TNT Post claims its downstream access business has experienced a 25% growth in its mailing volumes and the company now handles 2.25bn items as year.

Nick Wells, chief executive of TNT Post, said: "Our year-on-year rise in the Superbrand table highlights TNT's continued success in the UK market through the TNT Express (express delivery) and TNT Post (downstream access mailing) brands.

"The continued market innovation of TNT Post, for example, has opened up the UK mailing market for small volume mailers, through initiatives such as web-based post fulfilment service, TNT-it, and PremierSort Flex, for adhoc and small volume mailings."