Disneyland Paris launches Mickey Mouse online ad campaign

by Fiona Ramsay, marketingmagazine.co.uk 06-Mar-09, 09:21

LONDON - Disneyland Paris is promoting Mickey Mouse's Magical Party with savings on hotels and park tickets through a new online ad campaign.

A homepage takeover on the MSN homepage launches today (6 March), with a wider campaign running across the MSN homepage, the Entertainment hub and on MSN Messenger for the next two weeks.

Disneyland Paris is looking to make MSN users aware of various offers and promotions that are coming up, targeting holidaymaking families travelling by Eurostar to the park.

The homepage takeover ad releases a balloon which flies up the screen and forces the page to drop down. It is the first of takeover of its kind on the MSN homepage.

The Zed Media campaign will also make use of behavioural targeting techniques to channel the campaign to the appropriate audiences.